ALTAE

FIELD NOTES NUM. 08

ALTAE

Place-based drops with published proof

Drop 001: Altai shilajit as the first demonstration

Lady with shilajit pouring

SLIDE 02

PROBLEM

  • 01Modern supply chains erase origin and create a trust crisis in origin-sensitive goods
  • 02Private COAs and vague sourcing leave customers unable to verify identity, contaminants, or provenance
  • 03Communities at origin rarely share in upside
Trust gap visualization

SLIDE 03

INSIGHT

  • 01Trust is structural when proof is public
  • 02Connection is built through documentation and evidence, not claims
  • 03A repeatable standard can scale across many origins and product categories

SLIDE 04

SOLUTION

  • 01ALTAE is a repeatable system for origin-based drops
  • 02Each drop includes: independent testing, public lot-level COA, traceability ledger, and documented context
  • 03Rule: release by data. No result, no drop
System diagram

SLIDE 05

THE ALTAE ENGINE

ALTAE Engine diagram

SLIDE 06

WHY DROP 001 IS SHILAJIT

  • 01Shilajit has extreme trust deficits and high willingness to pay for proof
  • 02It is the fastest way to demonstrate the end-to-end system
  • 03Once the engine exists, adding new drops has lower marginal cost
Shilajit product image
Mongolia terrain map

SLIDE 07

PRODUCT EXPERIENCE

The product is the public record plus the drop

  • 01Landing page with brand story and transparency positioning
  • 02Ledger index with all published lots
  • 03Lot page with COA, chain log, and origin documentation
  • 04Story page with origin films and narrative
  • 05Waitlist and drop access flow

SLIDE 08

MARKET

01 WEDGE MARKET (SAM)$24.9BUS online vitamin and supplement sales (2024).

Source: IBISWorld, "Online Vitamin & Supplement Sales in the US".

02 PLATFORM MARKET (TAM)$161.7BGlobal vitamins and supplements segment (2023).

Source: Global Wellness Institute, "Wellness Economy Monitor 2024".

03 SOM$13.0MUS shilajit online premium verification segment (2024).

Source: GIIResearch estimate for US shilajit base; online and premium shares are internal assumptions.

Market sizing chart

SLIDE 09

COMPETITION

Competition landscape diagram

SLIDE 10

BUSINESS MODEL

Testing per lot amortized. Packaging. Shipping. Media as reusable asset.

01 DROPS MODEL$69Price per jar (15g resin), DTC, domestic shipping included. Limited batch releases with public lot proof. Waitlist driven demand, recurring drops, and price integrity. Shilajit is the entry point; the repeatable system is the product.

02 COGS$21Per unit (variable, excluding lab amortization). Resin $8, Packaging $3.20, Fulfillment and shipping $6, Payment processing $2.10, Ledger and ops $1.70.

03 TESTING$2,000Per lot. Lot size 1,000 jars. Amortized $2 per jar.

04 MARGIN67%Contribution profit $46 per jar. Gross margin 67%. If 500 jar lot, margin 63%.

SLIDE 11

TRACTION & CREDIBILITY

Metrics placeholders: waitlist signups, conversion rate, lab turnaround time

  • 01Samples in hand
  • 02Testing underway with Alkemist Labs
  • 03Existing media produced
  • 04Origin partner network in Western Mongolia
  • 05Domain and site live at altae.earth

SLIDE 12

ROADMAP & USE OF FUNDS

$25,000 MIT Sandbox Request

Week 1-2Transparency Standard v1 finalized
Week 3-4Ledger v1 shipping
Week 5-6Drop 001 COA publishing
Week 7-8Story page and media finalization
Week 9-10Packaging and label compliance readiness
Week 11-12Drop launch readiness

BUDGET BREAKDOWN

Lab Testing$5,500
Packaging & Labels$3,000
Media Production$4,500
Inventory$7,400
Compliance$2,600

01 / 12